- CEO
- Johartono Susilo
- Full Time Employees
- 846
- Sector
- Retail trade
- Industry
- Food retail
- Address
- Jalan Pesanggrahan Raya No. 2 Jakarta JK Indonesia 11610
- IPO Date
- Jun 1, 2012
- Business
- PT Supra Boga Lestari Tbk operates as a modern retail company in Indonesia, specializing in premium supermarkets that target middle-to-upper class consumers with high-quality fresh and specialty food products. Founded in 1997 and headquartered in Jakarta Barat at Jl. Raya Pesanggrahan No. 2, Kembangan, the company manages approximately 60 stores across major cities including Jabodetabek, Surabaya, Malang, Semarang, Pekanbaru, Palembang, Balikpapan, Samarinda, Ambon, Dumai, and Makassar; its store portfolio comprises 18 Ranch Market outlets, 37 Farmers Market outlets, two The Gourmet by Ranch Market outlets, two Day2Day by Farmers Market outlets, and one Pasarina outlet. Core products and services encompass fresh categories such as red meat, poultry, seafood, fruits, and vegetables; specialty items including organic, superfood, gluten-free, and vegan products; dairy and frozen goods like fresh milk, cheese, yogurt, frozen foods, and ice cream; private label offerings in food, non-food, and general utensils; as well as an online shopping portal for these products and trading and operation management activities.
The company serves as a subsidiary of PT Global Digital Niaga Tbk (Blibli Group), which acquired a majority 70.6% stake through a binding share purchase agreement in September 2021 valued at over Rp 1.76 trillion, enabling omnichannel synergies in e-commerce, logistics, and premium grocery retail. Recent strategic developments include store portfolio optimization by closing underperforming locations, a 2025 capital expenditure allocation of Rp 84.47 billion for new store openings in Jakarta and Semarang, renovations, and equipment upgrades, alongside revenue growth to Rp 2.87 trillion in 2024 and targets of Rp 3.24 trillion in 2025 supported by marketing synergies with Blibli Group and emphasis on high-value products like organic and vegan lines. As of early 2025, PT Supra Boga Lestari Tbk employs around 850-1,000 staff and maintains a subsidiary, PT Supra Investama Mandiri, while focusing on digital transformation and expansion in Indonesia's competitive grocery sector.