- CEO
- Andreas Hoerning
- Full Time Employees
- 1,207
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Moosacher Strasse 88 Munich BV Germany 80809
- IPO Date
- Oct 9, 2018
- Business
- Westwing Group SE operates as a leading e-commerce platform specializing in the home and living sector. Founded in 2011 and headquartered in Munich, Germany, the company provides a comprehensive range of home furnishings and decor products, including furniture, textiles, lighting, rugs, kitchenware, and decorative accessories. Its key product categories feature the Westwing Collection, an in-house designed private label offering premium quality furniture, textiles, and decor, alongside a curated assortment of third-party international and local design brands. Westwing also delivers services such as a B2B platform (Westwing Business) and professional interior design consultation (Westwing Design Service), integrating online store sales, club sales, offline stores, and Westwing Studio operations. The company is active across 22 European countries with segments in DACH (Germany, Austria, Switzerland) and International markets, serving primarily premium and design-conscious consumers.
Recently, Westwing has embarked on significant strategic transformation and expansion initiatives. In 2024 and 2025, it completed a restructuring to streamline operations in Italy, Spain, Central and Eastern Europe, and headquarters, including closing several offices and warehouses to reduce complexity and costs. It migrated its country sites and apps to a mostly Software-as-a-Service (SaaS) e-commerce technology platform to enhance scalability and operational efficiency. Westwing has been expanding geographically, launching operations in 5 to 10 new countries in 2025, including Luxembourg and Denmark, and had successfully entered Portugal in 2024. The company upgraded its product assortment toward a more premium focus, further developing its Westwing Collection and onboarding additional third-party design brands. These strategic moves are part of Westwing’s third phase of a three-step value creation plan focused on scaling growth with operating leverage. The company targets high single to double-digit growth and profitability improvements in 2026 and beyond, with a midterm goal of exceeding a 10% adjusted EBITDA margin.
Westwing Group SE continues to position itself as Europe’s premier premium destination for home and living products and design services, leveraging its integrated platform to offer a unique customer experience that combines curated product inspiration with broad geographic reach. The company is publicly listed on the Frankfurt Stock Exchange under ticker WEW.DE and employs approximately 1,220 people. Its strategic emphasis remains on expanding its market footprint, refining product offering quality, and enhancing profitability through operational efficiencies and technology upgrades.
This detailed profile reflects Westwing’s evolution into a technology-driven, design-focused home and living e-commerce platform with a distinctive premium brand positioning and geographic expansion momentum in Europe.