- CEO
- Jacobus Johannes Gertenbach
- Sector
- Distribution services
- Industry
- Food distributors
- Address
- Waterfall South Africa
- IPO Date
- Mar 24, 2023
- Business
- Premier Group Limited is a fast-moving consumer goods company that manufactures, markets, and distributes staple foods, confectionery, and personal care products. The company operates through two primary business divisions: MillBake and Groceries. Its product portfolio includes bread, buns, rolls, and par-baked confectionery under the Blue Ribbon, BB Bread, and Star brands; wheat flour, cake flour, and specialized baking premixes under the Snowflake and Golden Cloud brands; maize meal and instant maize porridge under the Iwisa No. 1, Nyala, Impala, and Super Sun brands; sugar confectionery, gums, jellies, chews, toffees, and hard-boiled sweets under the Mister Sweet and Manhattan brands; vitamin-enriched compressed candies and powdered beverages under the Super C brand; and feminine hygiene and personal care products, including tampons, sanitary pads, pantyliners, and cotton wool products, under the Lil-lets and Dove brands. Premier Group sells its products to formal retail supermarket chains, wholesale distributors, independent buying groups, convenience stores, informal traders, and food service operators. The company operates extensive production infrastructure, including industrial bakeries, wheat mills, maize mills, confectionery plants, and distribution centers across South Africa, Eswatini, Mozambique, and Lesotho, while maintaining sales and marketing operations in the United Kingdom for its personal care lines. In recent developments, Premier Group successfully listed its ordinary shares on the Johannesburg Stock Exchange following an initial public offering and capital reorganization from parent investment company Brait PLC; expanded its production throughput and automation by commissioning a state-of-the-art mega-bakery in Pretoria and upgrading key milling assets; completed the operational and supply chain integration of the acquired Mister Sweet confectionery business; and expanded its regional export footprint and brand penetration across Southern African markets. Founded in 1820, Premier Group Limited is headquartered in Midrand, South Africa.