GS Retail Co., Ltd. engages in the retail business primarily in South Korea, operating convenience stores, supermarkets, home shopping platforms, and related services. The company runs convenience stores under the GS25 brand name; supermarkets under the GS THE FRESH brand name; TV shopping, Internet, mobile, and data home shopping products under the GS SHOP brand name; grocery delivery under the GS Fresh Mall brand; and meal suggestion services under the Simply Cook brand name. It also offers payment solutions through GS Pay; lifestyle enhancement products under the YOU US brand; pet-related products and services; and real estate development, leasing of shopping malls, subways, and rental corners, including fresh food merchandise processing and franchising of food and product merchandise.
Founded in 1971 and headquartered in Seoul, South Korea, GS Retail Co., Ltd. operates as a subsidiary of GS Holdings Corp., with approximately 6,490 employees serving consumer discretionary sectors such as department stores.
In recent developments, the company has expanded its quick commerce capabilities, converting over 18,000 stores into delivery hubs with partnerships across Baemin, Coupang Eats Shopping, and Yogiyo, achieving year-over-year sales growth of 64.8% from January to September 2025; it elevated its quick commerce operations to a dedicated O4O division and launched services like the Our Neighborhood GS app, Baro Delivery, Wine25+, My Fridge, and parcel reservations. GS Retail continues global franchise expansion for GS25, targeting 1,000 stores by 2025 in markets including Vietnam and Mongolia, alongside reporting sales growth in convenience stores by 1.5% and supermarkets by 8.3% in the first half of 2025 driven by new store openings. The company recently shuttered overseas home-shopping operations after a decade of expansion efforts.