- CEO
- Hye-Won Choi
- Full Time Employees
- 71
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Inchon South Korea
- IPO Date
- Jul 2, 2004
- Business
- HYUNGJI Innovation & Creative Co., Ltd. (KRX: 011080) is a South Korea-based fashion and apparel manufacturing and retail company specializing in premium men's and women's ready-to-wear garments, contemporary fashion, and lifestyle accessories. Founded in 1976 and headquartered in Incheon, South Korea, the company operates as a principal apparel subsidiary of Fashion Group Hyungji. Hyungji I&C designs, produces, markets, and distributes apparel through an extensive multi-channel distribution network that encompasses major department stores, premium shopping outlets, street boutiques, and proprietary e-commerce platforms. The company's core product and service portfolio comprises: premium men's dress shirts, casual button-downs, formal neckties, belts, and business accessories marketed under the flagship YEZAC brand; contemporary men's formal wear, tailored suits, urban separates, and modern outerwear distributed under the BON brand; premium contemporary menswear, casual apparel, and lifestyle fashion collections provided through the MAGNUM line; contemporary women's career wear, feminine blouses, formal dresses, knit tops, tailored skirts, and seasonal jackets marketed under the Carries Note brand; functional and sustainable apparel lines incorporating high-performance cooling fabrics, stretch textiles, and eco-friendly fibers; and direct-to-consumer digital commerce and cross-border fulfillment services operated through its proprietary online fashion portal HYZIN and global third-party digital marketplaces. Geographically, the company serves consumers throughout South Korea and maintains an expanding cross-border retail presence across East Asia, Japan, and North America. In recent developments, Hyungji I&C undertook comprehensive capital and corporate restructuring measures, including a 10-to-1 capital reduction alongside capital raising initiatives to optimize its financial structure and satisfy stock exchange listing maintenance standards. The company also executed a strategic pivot to reallocate capital into digital growth drivers, accelerating investments in performance marketing, online-exclusive brand incubation, and direct-to-consumer channels. In global operations, Hyungji I&C deepened its direct cross-border e-commerce penetration via dedicated storefronts on Amazon US and Amazon Japan, introducing localized merchandise lines such as the extended-size Big Boss collection tailored for Western body types. Additionally, the company formed strategic material partnerships with international textile specialists, including Italy's Carvico, to incorporate advanced functional and eco-certified materials across its YEZAC, BON, and Carries Note collections while modernizing its domestic omnichannel logistics network.