- CEO
- Jeong-Hyeon Bae
- Full Time Employees
- 116
- Sector
- Consumer services
- Industry
- Restaurants
- Address
- Suwon-si South Korea
- IPO Date
- Mar 18, 1994
- Business
- JOLSE CO.,LTD. (KRX:018700) is a South Korea-based distributor and global cross-border e-commerce company primarily engaged in the online retail, wholesale, and international export of Korean beauty (K-Beauty) cosmetics and personal care products. Originally founded in 1985 and headquartered in Seongnam-si, Gyeonggi-do, South Korea, the company operates across two principal business divisions: Global Beauty E-Commerce and Digital Content/Entertainment. The company's core products and services include: cross-border direct-to-consumer (D2C) and business-to-business (B2B) e-commerce platforms operating primarily through its flagship online shopping portal, Jolse.com; comprehensive skincare products such as cleansers, toners, serums, ampoules, moisturizers, sheet masks, and sunscreens; color cosmetics and makeup collections encompassing foundations, cushion compacts, lip tints, eyeshadows, and mascaras; haircare, body care, and specialized beauty tools; global brand curation, digital marketing, and wholesale distribution for prominent and emerging Korean skincare brands including COSRX, Beauty of Joseon, Innisfree, Etude, Missha, Laneige, Some By Mi, Round Lab, and Anua; private-label (PB) cosmetic product development; international fulfillment, cross-border shipping, and overseas customs clearance support; and media content production and entertainment investments. JOLSE CO.,LTD. serves an extensive global customer base spanning more than 150 countries and territories, with principal overseas markets in North America, Europe, Southeast Asia, East Asia, and Latin America. In recent major corporate developments, the company executed a strategic corporate reorganization and officially changed its legal name from Barunson Co., Ltd. to JOLSE CO.,LTD. to solidify its corporate identity around its core global beauty commerce business. In operational alignment with this strategic shift, the company streamlined non-core entertainment operations, established direct distribution partnerships with next-generation indie cosmetic manufacturers, expanded overseas logistics infrastructure to accelerate cross-border delivery timelines, and implemented enhanced AI-driven personalization and multilingual localization features across its global digital retail platform.