- CEO
- Dae-Shik Suh
- Full Time Employees
- 91
- Sector
- Distribution services
- Industry
- Electronics distributors
- Address
- Seoul South Korea
- IPO Date
- Feb 15, 2002
- Business
- PC Direct, Inc. is a South Korea-based distributor and provider of information technology (IT) hardware, computer components, consumer electronics, and smart computing solutions. Founded in 1998 and headquartered in Seoul, South Korea, the company operates primarily across the domestic South Korean market, serving system integrators, corporate enterprise clients, educational institutions, government agencies, electronic retailers, and end-consumers. PC Direct operates through dedicated business divisions covering computer components, system solutions, smart devices, and enterprise infrastructure. The company's core product and service portfolio includes central processing units (CPUs) and microprocessors, serving as an authorized distributor of Intel Core and Intel Xeon processors; motherboards, graphics processing units (GPUs), and gaming hardware, primarily distributing Gigabyte products; data storage solutions, including hard disk drives (HDDs), solid-state drives (SSDs), and enterprise storage systems from manufacturers such as Seagate Technology and Western Digital; memory modules and solid-state storage products from Crucial (Micron Technology); network-attached storage (NAS) devices and data management appliances from Synology and QNAP; smart consumer devices, commercial unmanned aerial vehicles (UAVs), and handheld gimbal stabilization systems in distribution partnership with DJI; professional mechanical keyboards, switches, and computer peripherals from Cherry; and custom PC assembly components, thermal cooling solutions, power supply units, and server peripherals. In addition to hardware distribution, the company offers warranty fulfillment, technical support, enterprise IT consulting, and supply chain logistics services. In recent developments, PC Direct has strategically expanded its product and service offerings into high-performance artificial intelligence (AI) computing infrastructure and AI-enabled edge systems to capture growing demand for generative AI and data analytics workloads. The company has enhanced its enterprise solution portfolio by launching distribution channels for next-generation AI PC platforms featuring Intel Core Ultra processors and high-density GPU server hardware. Furthermore, PC Direct has expanded its strategic collaboration with DJI into industrial and enterprise drone applications, delivering specialized aerial imaging, surveying, and security solutions for commercial clients. The company has also modernized its digital B2B distribution infrastructure and scaled its customer support platforms to optimize supply chain efficiency and enhance client service capabilities across regional markets.