HANJOO ART Co., Ltd., formerly known as Enter Partners Co., Ltd., is a South Korea-based diversified enterprise primarily engaged in the supply of high-tech industrial equipment, media production support services, and food and beverage franchise operations. The company operates across three principal business segments: Advanced Equipment, Media and Content Production, and Food and Beverage Franchising. Its core product and service offerings comprise secondary battery logistics automation systems; semiconductor and flat-panel display manufacturing process equipment, supplied in consignment manufacturing cooperation with affiliate Hanjoo Hitech; custom props, set decoration, and interior construction for television dramas and motion pictures; broadcasting and filming equipment rental, leasing, and distribution; and food service franchise operations, including the shabu-shabu restaurant chain Kkotmareum and the premium cod soup dining brand Daegu Ilsaek. Founded in February 1978 and publicly listed on the KOSDAQ market under ticker 058450, the company is headquartered in Seongnam-si, Gyeonggi-do, South Korea, and serves commercial clients throughout South Korea. In recent operational and corporate developments, the company changed its corporate name from Enter Partners Co., Ltd. to HANJOO ART Co., Ltd. in May 2024 to reflect its strategic business reorientation toward Artificial Intelligence, Robotics, and Technology (ART) domains. Concurrently, the company broadened its registered business scope to enter the secondary battery and high-tech equipment manufacturing sector through strategic alliances with Hanjoo Hitech, expanded its food service brand portfolio with the introduction of new direct-operated dining concepts, and executed executive leadership and shareholder restructuring initiatives to support its corporate transformation.