Haitai Confectionery & Foods Co., Ltd. (101530.KS) manufactures and markets a diverse portfolio of confectionery and food products in South Korea. The company produces biscuits, cookies, and wafers under brands such as Haitai and You Yeah; candies, gummies, and chocolate products including Choco Pie, the flagship marshmallow-filled chocolate cake snack; rice crackers, seaweed snacks, and traditional Korean snacks; as well as beverages, ice cream, and processed foods like noodles and ready-to-eat meals. Haitai operates primarily in the domestic market with distribution through major retailers and convenience stores, while maintaining a presence in export markets across Asia and select international regions; it was founded in 1974 and is headquartered in Icheon, Gyeonggi Province, South Korea.
In recent developments, Haitai has focused on portfolio expansion through new product launches, including health-oriented low-sugar Choco Pie variants and plant-based snack lines introduced in 2024 to capture growing demand for wellness products. The company formed a strategic partnership with Lotte Confectionery in late 2024 for joint distribution of premium biscuit lines, enhancing market penetration in e-commerce channels. Additionally, Haitai completed a minor acquisition of a regional ice cream producer in early 2025, bolstering its frozen dessert segment amid rising summer demand.