- CEO
- Nam-Hyun Kim
- Full Time Employees
- 54
- Sector
- Communications
- Industry
- Major telecommunications
- Address
- Seoul South Korea
- IPO Date
- Jun 9, 2016
- Business
- ESTaid Corp. is a South Korea-based technology company that specializes in artificial intelligence-driven internet portal services, digital media, online advertising, and techfin solutions. Operating as a subsidiary of ESTsoft Corp., the company delivers an integrated suite of online platforms and digital services across multiple business segments: Internet Portal and Search Services, which centers on the zum.com web portal providing search engine functionality, real-time news aggregation, topical content curation, community forums, and programmatic digital advertising inventory; AI and Multimodal Content Services, which encompasses generative AI search capabilities such as AI 1-Second Summary for natural-language query synthesis, AI 5-Minute IssueCast for automated audio news summaries, and the mevu application for generative AI profile creation, cartoon avatars, and motion portrait generation; Interactive Digital Media, which operates entertainment and engagement platforms including Vonvon; Techfin and Financial Information Services, which provides retail and institutional market insights through platforms such as InvestingView and GetStock; and Asset Management, conducted via its licensed subsidiary Exponential Asset Management Corp., which engages in private collective investment management, discretionary portfolio management, and financial advisory services. The company primarily caters to consumer internet users, digital marketing agencies, corporate advertisers, and investment clients across South Korea, with select digital content distributed internationally. Founded in June 2009 as EST M&S and formerly known as ZUM Internet Corp., the company changed its name to ESTaid Corp. in March 2024 to signify its comprehensive transformation into an AI-native portal and software ecosystem. Recent corporate developments include the strategic pivot toward vertical AI agents and generative search infrastructure, the deployment of proprietary retrieval-augmented generation and machine-learning verification tools to combat misinformation, and active participation alongside parent company ESTsoft in national and enterprise artificial intelligence foundation model initiatives, including collaborative technology integration with LG AI Research. ESTaid Corp. is headquartered in Seoul, South Korea.