- CEO
- Sang-Baek Lee
- Full Time Employees
- 42
- Sector
- Consumer services
- Industry
- Movies/Entertainment
- Address
- Seoul South Korea
- IPO Date
- Jul 19, 2019
- Business
- Astory Co., Ltd. is a South Korea-based entertainment and media content production studio primarily engaged in the planning, development, production, distribution, and intellectual property monetization of television dramas, variety shows, and digital entertainment content. Founded in 2004 and headquartered in Seoul, South Korea, the company operates across the media and entertainment industry, serving domestic broadcast networks, regional telecommunications platforms, global over-the-top streaming services, and international distribution partners across the Asia-Pacific, North American, and European markets.
The company offers a comprehensive portfolio of content and related media services, which includes: Scripted Television and Streaming Drama Production, developing and producing domestic broadcast and global original series such as Kingdom, Extraordinary Attorney Woo, Signal, Big Mouth, Jirisan, The Kidnapping Day, and Crash; Unscripted and Variety Show Production, producing localized entertainment franchises and sketch comedy programs, most notably Saturday Night Live Korea; Music and Audio Content, producing, mastering, and distributing original soundtracks and digital music records across streaming channels; Intellectual Property Commercialization and Ancillary Derivatives, licensing proprietary story formats, webtoon serializations, stage musical adaptations, video game integrations, and branded consumer merchandise; and Talent Management and Agency Services, operated through its subsidiary AIMC Co., Ltd., representing broadcast personalities, actors, comedians, and digital creators.
In recent strategic developments, Astory has transitioned its core operational framework from a fee-for-service production model into an intellectual property holding studio that retains copyright ownership and secondary rights to maximize downstream monetization. The company has broadened its streaming alliances, securing multi-season production deals and direct distribution agreements with major platforms including Coupang Play, Netflix, and domestic network affiliates. Astory has continued expanding its content pipeline with new scripted releases, including the crime procedural series Crash and the high-profile development of Signal Season 2, while scaling international format sales and remake licensing agreements for its flagship intellectual properties across global markets. In addition, through its AIMC subsidiary, the company has consolidated its unscripted production and talent management roster, expanded webtoon adaptations of its drama portfolio, and initiated cross-platform digital content expansions.