- CEO
- Taek-Geun Min
- Full Time Employees
- 74
- Sector
- Health technology
- Industry
- Pharmaceuticals: other
- Address
- Seoul South Korea
- IPO Date
- May 14, 2021
- Business
- H.PIO Co., Ltd. is a South Korea-based health and lifestyle company that develops, manufactures, and distributes health functional foods, nutritional supplements, premium consumer goods, children's apparel, and derma cosmetics. Founded in 2012 and headquartered in Seoul, South Korea, the company operates across diverse consumer sectors with a core business portfolio anchored by its flagship health food brand, Denps. The company's product and service offerings comprise dietary and functional food supplements, including probiotic formulations under the Denmark Probiotics Story line; multivitamin and mineral complexes under the True Vitamin brand, including specialized focus and active formulations; inner-beauty dietary products, including Inner Seal Collagen; child nutrition and growth-oriented functional milk formulas under the High&GoGo brand; contract development, original equipment manufacturing (OEM), and original design manufacturing (ODM) for health functional foods through its manufacturing subsidiary Biopharm Co., Ltd.; premium pet food and companion animal nutrition products under the Copenhagen Recipe brand; micro-mobility equipment, including the exclusive distribution of Micro Kickboard scooters across South Korea and Japan through its subsidiary Geo Infotech Innovation Co., Ltd.; children's lifestyle apparel and accessories through its subsidiary Apricot Studios; integrated e-commerce and junior lifestyle commerce platform services operated by its subsidiary Arn Co., Ltd.; and medical-grade skincare and derma cosmetic solutions under the JOODOC brand. H.PIO conducts business operations domestically and internationally across markets including South Korea, China, Denmark, Japan, and Southeast Asia, supported by regional subsidiaries such as Denps ApS in Denmark and Denps Shanghai in China. In recent corporate developments, H.PIO has accelerated its strategic transition from a dietary supplement provider into a diversified global health, beauty, and family lifestyle enterprise. The company broadened its lifestyle and apparel operations through the acquisition of children's fashion brand Apricot Studios and the establishment of its junior lifestyle platform subsidiary Arn Co., Ltd. To advance its footprint in the personal care sector, H.PIO acquired derma cosmetics brand JOODOC and expanded into brick-and-mortar retail distribution through specialty concept stores, including Hyundai Department Store's Khōde beauty curation outlets. The company has also deepened its overseas expansion, scaling distribution of its High&GoGo and Denps product lines across Chinese and Southeast Asian e-commerce networks while reinforcing vertical supply chain integration through expanded production capabilities at Biopharm.