Klaviyo, Inc.
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ROIC.AI
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- Klaviyo, Inc. (NYSE: KVYO) provides a software-as-a-service customer relationship management platform tailored for business-to-consumer brands; its core offerings include AI-powered email marketing, SMS messaging, push notifications, marketing automation, customer data platform functionalities, analytics with predictive insights and revenue attribution, customer service tools, and social automation via its Gatsby integration; the platform enables personalized omnichannel campaigns, customer segmentation, automated workflows, product recommendations, and unified customer profiles built from first-party data. Founded in 2012 and headquartered in Boston, Massachusetts, the company operates globally with offices in the United States, United Kingdom, Ireland, and Australia, serving over 176,000 brands primarily in e-commerce across the Americas, Europe, Middle East, Africa, and Asia-Pacific regions. In August 2025, Klaviyo acquired Gatsby, a social automation platform that captures social engagement signals such as DMs, tags, and mentions to convert them into owned customer relationships and enrich profiles for real-time omnichannel actions; this follows prior expansions including the 2023 launches of its customer data platform and reviews features, as well as the 2025 introduction of its unified B2C CRM combining marketing, service, analytics, and data in one solution; the company continues to strengthen partnerships with platforms like Shopify, BigCommerce, and others to enhance e-commerce integrations.
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