- CEO
- Alexander Reindler
- Full Time Employees
- 965
- Sector
- Consumer durables
- Industry
- Home furnishings
- Address
- Leifheitstrasse 1 Nassau RP Germany 56377
- IPO Date
- Sep 14, 1984
- Business
- Leifheit AG Leifheit AG is a Germany-based manufacturer of household products, founded in 1959 and headquartered in Nassau, Rhineland-Palatinate, with operations across 14 locations in Europe. The company operates through three main segments: Household and Wellbeing, featuring branded products under Leifheit and Soehnle in cleaning tools including mops and dusters, laundry care such as ironing boards, drying racks, and the Black Line tower dryers, kitchen utensils like scales and storage solutions, and wellbeing items encompassing bathroom scales, body analysis scales, air treatment devices, and the Soehnle Connect app; and Private Label, delivered via French subsidiaries Birambeau SAS and Herby SAS, focusing on medium-price laundry care and kitchen goods for retailers. Leifheit AG targets consumers in core markets Germany and France, with expansion into other Central European countries and e-commerce channels through direct-to-consumer platforms and partnerships like Kaufland. Recent developments include the mid-2024 launch of the Power Clean floor-mop system and Black Line extensions in laundry care, entry into the dust segment with the 2025 SUPERDUSTER innovation, streamlining of production structure in 2025 with adjusted forecasts, extension of share buyback programs in 2024, significant profitability increases in 2024 financials, and proposals for higher ordinary and special dividends reflecting strong shareholder focus. The company employs around 1,000 people and maintains a strategy emphasizing brand growth, international distribution, and efficiency gains through lean logistics and digitalization.