- CEO
- Bruno Sebastian Lasansky
- Full Time Employees
- 22,134
- Sector
- Industrials
- Industry
- Rental & Leasing Services
- Address
- Avenida Bernardo Vasconcelos, 377 Belo Horizonte MG Brazil 31150-900
- IPO Date
- Aug 3, 2012
- Business
- Localiza Rent a Car S.A. Localiza Rent a Car S.A. engages primarily in car rental, fleet management, and related mobility services across South America. Founded in 1973 and headquartered in Belo Horizonte, Brazil, the company operates the largest mobility network in the region, with over 632,000 vehicles in its fleet, 935 physical locations, and presence in seven countries including Brazil, Argentina, Chile, Colombia, Ecuador, Paraguay, Uruguay, and Mexico. It offers short-term car rentals through owned and franchised agencies at airports and off-airport sites for leisure, business, insurance replacement, and app drivers via its dedicated Zarp network; long-term fleet rentals and subscriptions under Localiza Meoo for 24, 36, or 48 months with included maintenance; fleet management services covering acquisition, maintenance, and renewal; and sales of used vehicles from its Seminovos division directly to consumers. The company serves individuals, corporations, insurance firms, automakers, and rideshare drivers, with digital tools like the AI-powered Lisa virtual assistant, Fast Digital Pickup at over 250 branches, and Localiza Pit Stop enhancing customer experience and efficiency. Recent developments include a 10.8% rise in Q3 2025 net revenues to BRL 10.7 billion driven by higher average daily rates, fleet optimization reducing exposure to high-usage contracts, accelerated Seminovos sales for fleet rejuvenation, and the divestiture of travel tech investment Allugator with a 5.1x return on capital; it also continues integrating prior acquisitions like Unidas from 2022 to strengthen its market leadership amid competitive pricing pressures and economic challenges in Brazil.