- Business
- Mahindra & Mahindra Limited is an Indian multinational automotive and farm equipment manufacturer founded in 1945 and headquartered in Mumbai, Maharashtra. The company operates globally in over 100 countries and serves diverse markets including automotive, agricultural machinery, aerospace, and information technology. Its core products include a wide range of SUVs, multi-utility vehicles, pickups, commercial vehicles, electric vehicles, tractors, and advanced agricultural equipment. The automotive segment features popular models such as the Thar, XUV700, and the electric Origin SUVs including BE 6 and XEV 9e. In farm equipment, Mahindra is the world's largest manufacturer of tractors by volume, offering product lines like the Sarpanch Plus tractors and specialized planting equipment like the PlantingMaster Potato + developed in partnership with Dewulf. The company also delivers construction equipment such as backhoe loaders under its EarthMaster brand. Mahindra has significant subsidiaries and operations across Italy, North America, South Africa, and Australia.
Recently, Mahindra & Mahindra has undertaken strategic shifts emphasizing electric and sustainable mobility with the launch of flagship electric SUVs in 2024-2025 and expansion of its electric vehicle manufacturing facilities preparing for a five-year launch pipeline. Its “Farming as a Service” initiative offers tech-driven, accessible solutions to farmers. The group is exploring a major restructuring to potentially spin off its tractors, passenger vehicles, and trucks divisions into independent entities to enhance scalability and unlock business potential. Mahindra is advancing digital transformation and technological agility in manufacturing, implementing innovations like supply chain control towers and women-led production cells. It has introduced new products such as the metallic red Yuvo Tech+ and extended guarantees in construction equipment for productivity and uptime. Mahindra is committed to sustainability, with goals of net zero emissions by 2040 and increasing renewable energy use in its operations.
The company operates in automotive, farm equipment, information technology, aerospace, construction equipment, financial services, and renewable energy segments. It serves individual consumers, commercial customers, and agricultural businesses worldwide. Mahindra & Mahindra’s integrated offerings include SUVs, electric vehicles, tractors, commercial vehicles, advanced farm machinery, construction equipment, and technology-driven services for agriculture. The company reported significant revenue growth in FY2024-25, with automotive and farm equipment divisions driving profitability and global expansion. It remains a leader in India’s SUV market and agricultural machinery sector while pioneering electric mobility solutions and sustainability initiatives.