Bestbe Holding S.p.A., formerly known as WM Capital S.p.A., is an Italian investment holding company engaged in business consulting, digital communication, healthcare distribution, and strategic equity investments. Founded in 2013 and headquartered in Milan, Italy, the company operates across several core business segments through its operational divisions and affiliate network. Bestbe Holding provides a comprehensive portfolio of products and services, including Business Format Franchising advisory services, consisting of network design, feasibility analysis, legal structuring, and operational development for commercial and retail networks; digital marketing, brand identity development, and omnichannel communication solutions; distribution and marketing of healthcare, medical wellness, and parapharmaceutical devices, including specialized health monitoring kiosks and automated health-point dispensers; and venture incubation, corporate advisory, and equity investment services for emerging digital and lifestyle enterprises. The company serves corporate clients, retail brand operators, healthcare entities, pharmacies, and digital enterprises primarily across Italy and the European Union. In recent years, Bestbe Holding has undertaken substantial corporate and operational transformations, headlined by its formal corporate rebranding and name change from WM Capital S.p.A. to Bestbe Holding S.p.A. to signify its strategic repositioning toward digital innovation and investment management. In addition, the company has executed comprehensive financial reorganizations involving capital increases and convertible bond facilities to support liquidity and strategic growth initiatives, implemented board and governance adjustments to strengthen compliance and administrative oversight, and reoriented its core portfolio by expanding technology-focused partnerships while optimizing legacy franchising advisory operations.