- CEO
- Shane G. Carroll
- Full Time Employees
- 12
- Sector
- Technology
- Industry
- Software - Application
- Address
- 70 Yorkville Avenue Toronto OH United States of America
- IPO Date
- Jun 2, 2023
- Business
- My Screen Mobile, Inc. (MYSL) develops and provides mobile advertising solutions that enable permission-based and incentive marketing to cellular phone subscribers worldwide. The company's core offering, MyScreen Mobile, allows users to control their advertising exposure on mobile devices and receive payments for viewing full-screen advertisements delivered through opt-in mechanisms; this platform supports mobile operators in targeting communications, including promotions and content, while generating revenue-sharing opportunities for subscribers and carriers. Founded in 1996 and headquartered in Toronto, Ontario, Canada, with additional references to Etobicoke operations, the company focuses on the advertising agencies segment within communication services, targeting mobile network operators and end-users in global markets. Formerly known as Nouveau Technology Group, Inc., MyScreen Mobile maintains a lean operational structure with no reported revenue in recent trailing twelve months and ongoing losses, reflecting limited commercialization activity in recent years. No major partnerships, acquisitions, funding rounds, product launches, or strategic expansions have been publicly announced within the last 1-2 years as of late 2025.