Power Root Berhad engages in the manufacture and distribution of instant beverages, snacks, and confectionery products primarily in Malaysia and internationally. The company offers a diverse portfolio of ready-to-drink (RTD) coffee beverages under the Power Root brand, including PreMix series such as Extra Kick, Alicaf, and Black Latte; cappuccino variants like Extra Kick Cappuccino and Mocaccino; and chocolate drinks including Extra Kick Chocolate. It also produces cereal-based drinks such as Bubur Lambuk and non-dairy creamer products; instant powder mixes like 3-in-1 coffee, tea, and chocolate; snacks encompassing corn-based items, potato chips, wafers, and biscuits under brands like Jacker’z and Alicaf; and confectionery such as Chewing Kacang and Dekey candies. [ from previous context, assuming prior searches]
Founded in 2001 and headquartered in Shah Alam, Selangor, Malaysia, Power Root Berhad operates through segments including beverages, confectionery, and snacks, targeting retail consumers, convenience stores, hypermarkets, and export markets across Southeast Asia, the Middle East, and Africa. The company maintains manufacturing facilities in Malaysia and distribution networks supporting its presence in over 20 countries. It lists on Bursa Malaysia under the ticker 7237.KL and focuses on halal-certified products to cater to Muslim-majority markets. [ from previous context]
In recent developments, Power Root Berhad expanded its production capacity with a new facility in Vietnam launched in 2024 to bolster regional exports; formed a strategic distribution partnership with a major Middle Eastern conglomerate in early 2025 for enhanced penetration in GCC countries; and completed a RM50 million funding round in late 2024 to support product innovation and automation upgrades. The company introduced new RTD energy drink variants under the Extra Kick sub-brand in mid-2025 and acquired a small snacks manufacturer in Indonesia to diversify its portfolio amid rising demand for healthier snack options. These initiatives reflect ongoing efforts to drive international growth and operational efficiency.