- CEO
- Gaurav Singh Kushwaha
- Full Time Employees
- 2,576
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- 302, Dhantak Plaza Mumbai MA India 400059
- IPO Date
- Aug 19, 2025
- Business
- Bluestone Jewellery & Lifestyle Ltd. operates as an omnichannel retailer of fine jewelry in India, offering contemporary lifestyle diamond, gold, platinum and studded jewelry under its flagship BlueStone brand; products include rings, earrings, necklaces, pendants, solitaires, bangles, bracelets, chains, mangalsutras, engagement rings and casual-wear accessories crafted from gold, platinum, diamonds and gemstones, with over 7,000 certified designs across more than 100 collections that customers can customize for purity, color and clarity. Founded in 2011 and headquartered in Bengaluru, the company manufactures over 75% of its jewelry in-house through dedicated facilities and design studios employing 23 designers, sells via its website, mobile app and a pan-India network of over 300 stores across 127 cities targeting mid-20s to mid-30s consumers, and provides services such as lifetime exchange, buyback, 30-day returns, free shipping and Big Gold Upgrade for trading old gold at a 1% premium. In recent developments, Bluestone raises Rs 900 crore in an August 2024 pre-IPO funding round blending primary and secondary sales at a $970 million valuation from investors including Accel India and Kalaari Capital, files draft IPO papers with SEBI in December 2024 to raise Rs 1,000 crore aiming for Rs 2,200 crore revenue in FY25, expands to 311 stores by September 2025 with plans for over 500 outlets focused on Tier II/III cities in Maharashtra, Delhi-NCR and Uttar Pradesh, converts from private to public limited company renaming to Bluestone Jewellery and Lifestyle Ltd. in November 2024, and lists on the National Stock Exchange under ticker BLUESTONE.NS while enhancing in-house manufacturing for better margins.