- CEO
- Vijay Chinubhai Shah
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Ahmedabad India
- IPO Date
- Oct 15, 2019
- Business
- Goldkart Jewels Ltd is an India-based jewellery company engaged in the design, manufacturing, wholesale distribution, and retail trading of gold, silver, diamond, and platinum jewellery and lifestyle accessories. The company offers a comprehensive range of traditional, bridal, and contemporary ornaments across multiple product categories, including plain and studded gold necklaces, bangles, bracelets, earrings, pendants, and rings; platinum jewellery; and silver ornaments, utensils, and artifacts. The company markets its specialized product lines under proprietary brand banners, primarily Freya, which specializes in heritage, antique, and bridal jewellery collections; and Jinansh, which focuses on American Diamond and lightweight fashion jewellery, including mangalsutras, kada, anklets, and toe rings. In addition to its retail merchandise, the company provides customized bespoke jewellery fabrication services, job-work manufacturing, and wholesale bullion and jewellery trading to regional retailers. Goldkart Jewels serves individual retail consumers, bridal clientele, and commercial jewellery merchants primarily across Gujarat and western India. Founded in 2010 and headquartered in Ahmedabad, India, the company was formerly known as Sona Hi Sona Jewellers (Gujarat) Limited before executing a strategic corporate rebranding and name change to Goldkart Jewels Limited in late 2023 to modernise its corporate identity and support commercial expansion. In recent operational developments, the company has broadened the distribution reach of its Freya and Jinansh brand portfolios, expanded its wholesale supply relationships, and integrated upgraded inventory management systems to support scaled retail and wholesale market penetration.