- CEO
- Marianne Fulford
- Full Time Employees
- 2,395
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Gilhusveien 1 Gullaug BU Norway 3426
- IPO Date
- Oct 30, 2015
- Business
- Kid ASA operates as a specialist home textile retailer primarily in Norway, Sweden, Finland, and Estonia. The company designs, sources, markets, and sells a comprehensive range of home and interior products including textiles, curtains, bed linens, home accessories, decorations, furniture, kitchenware, lamps, pillows, blankets, carpets, outdoor furniture, oils and spices, and sun protection products. It offers its products mainly through its wholly owned retail stores and online sales platforms under the Kid Interior brand in Norway and the Hemtex brand in Sweden, Finland, and Estonia. Other premium product sub-brands include Dekosol and Nordun. Established in 1937 and headquartered in Gullaug, Norway, Kid ASA focuses on the home textile and interior market with a customer base spanning retail consumers in the Nordic and Baltic regions.
In recent years, Kid ASA has emphasized expanding its e-commerce capabilities alongside its physical stores to maintain robust seasonal and non-seasonal product sales through its online platform. The company continues to refine its assortment strategy to meet growing consumer demand and maintain competitiveness in its core markets. Financially, Kid ASA reported steady revenue growth and profitability with revenue of approximately NOK 3.88 billion and net income of NOK 326 million in the most recent fiscal years. The company remains engaged in ongoing operational efficiencies and product range enhancements while maintaining focus on the home textile specialty segment under its established brand portfolio.
Kid ASA’s strategic positioning includes maintaining direct control of retail operations across its markets, enabling a strong brand presence and customer engagement through both physical stores and digital channels. The company’s product offering extends beyond traditional home textiles to include complementary interior decor and lifestyle products, supporting its market differentiation. Kid ASA leverages its Nordic heritage and market knowledge to serve predominantly home consumers and interior design markets across Norway, Sweden, Finland, and Estonia. Its operational scale includes over 2,000 employees, and it actively integrates premium sub-brands to diversify its product mix and appeal.
Overall, Kid ASA is a longstanding Nordic home textile and interior product retailer with a broad product portfolio and multi-channel sales approach, adapting its strategic direction to evolving consumer trends by growing its online presence and optimizing its retail operations in recent years. The company’s scale, geographic diversity in the Nordics and Baltics, and focused brand portfolio position it as a specialist leader in the home textile retail industry in the region.
This description covers Kid ASA’s core products and services, geographical scope, founding year, headquarters, and recent strategic focuses on product assortment and digital sales expansion within the home textile market. It reflects the company’s current operational and financial profile as publicly available as of late 2025.