- CEO
- Rafael de Oliveira Oliveira
- Full Time Employees
- 21,143
- Sector
- Consumer non-durables
- Industry
- Food: specialty/candy
- Address
- Amsterdam Netherlands
- IPO Date
- May 29, 2020
- Business
- JDE Peet's N.V. is a global pure-play coffee and tea company engaged in the sourcing, processing, manufacturing, marketing, and distribution of coffee, tea, and related beverage solutions. Headquartered in Amsterdam, the Netherlands, the company traces its operational heritage to the founding of Douwe Egberts in 1753, Jacobs in 1895, and Peet's Coffee in 1966, with the unified corporate entity established in 2020. The company organizes its commercial operations across four primary business segments: CPG Europe, CPG International, Peet's, and Out-of-Home.
The company provides a comprehensive portfolio of multi-category beverage products and commercial equipment services, including roast whole bean coffee, roast and ground coffee, and instant and soluble coffee granules; single-serve coffee capsules and soft coffee pods compatible with proprietary and third-party brewing systems; ready-to-drink canned and bottled cold brew and iced coffee beverages; black, green, herbal, fruit, and specialty loose-leaf and packaged teas; proprietary single-serve coffee machines, multi-beverage brewing appliances, and extraction systems; and commercial-grade automated beverage dispensers, ingredient replenishment programs, equipment maintenance, technical support, and workplace beverage management solutions for enterprise clients. The company markets its products under more than 50 global, regional, and local brands, led by core global labels including L'OR, Peet's Coffee, and Jacobs; established regional heritage brands including Douwe Egberts, Senseo, Tassimo, Moccona, Pickwick, Kenco, Gevalia, Pilão, Café Pelé, Maratá, Marcilla, and Friele; and regional specialty brands including Super and OldTown.
JDE Peet's operates across more than 100 markets spanning Europe, North America, Latin America, the Asia-Pacific region, the Middle East, and Africa. The company distributes its products through mass-market consumer packaged goods channels, including supermarkets, hypermarkets, grocery distributors, and e-commerce platforms; company-operated and franchised Peet's coffee retail stores; and out-of-home channels serving business offices, hotels, restaurants, cafes, universities, and healthcare facilities.
In recent corporate developments, JDE Peet's has executed several strategic transactions, operational realignments, and leadership transitions. The company finalized the acquisition of the coffee and tea business of Maratá from the JAV Group, strengthening its manufacturing footprint and market distribution in northern Brazil. JAB Holding Company acquired Mondelez International's entire minority equity interest in JDE Peet's to consolidate controlling ownership, while Rafael Oliveira was appointed Chief Executive Officer to direct global operations. Additionally, Keurig Dr Pepper entered into an agreement to acquire JDE Peet's to unite complementary North American and international coffee platforms, laying the groundwork for a dedicated, standalone pure-play global coffee company.