Viva Entertainment Group Inc. (OTTV) develops and markets over-the-top (OTT) Internet protocol television applications and services that deliver live TV, on-demand movies, TV shows, tele-video conferencing, and interactive features to connected TVs, desktop computers, tablets, smartphones, and other smart devices via WiFi or cellular connections; the company operates its proprietary VIVA Live TV app and platform, enabling access to hundreds of global live television networks including standard American cable and broadcast channels, with specialized content such as premium Latino programming; additional offerings include cloud-based digital video recorder (DVR) capabilities, pay-per-view events, and end-to-end content licensing for independent and major film studios, television networks, telecoms, cable companies, and emerging ISPs. Headquartered in Briarwood, New York, the company serves worldwide markets through strategic partnerships with traditional and OTT video distributors. In November 2024, Viva Entertainment Group signed a deal with DogDaddy TV to stream its international livestream channel for dogs and dog lovers globally via VIVALiveTV.com channel 17, expanding niche content offerings; earlier partnerships include urban celebrity boxing for pay-per-view events and Knoxx Pro Wrestling with Red Promotions for fight night programming.