Pricer AB (publ)

Pricer AB (publ)

PCRBF
Pricer AB (publ)US flagOther OTC
0.36
USD
- -
- -
58.17MMarket Cap
2013 Y
2014 Y
2015 Y
2016 Y
2017 Y
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
4.24
4.71
6.99
6.12
6.68
9.63
8.08
14.17
14.24
20.55
19.56
15.6
13.1
9.21
Basic EPS, GAAP
0.03
-0.45
0.3
0.46
0.31
0.7
0.79
1.03
0.64
0.04
-0.35
0.8
0.01
-0.11
Free Cash Flow per Basic Share
0.25
0.02
0.69
1.23
-0.31
0.45
0.77
1.63
-1.95
1.77
-1.22
-0.16
0.7
0.52
Dividend per Share
0.22
- -
- -
0.22
0.44
0.44
0.53
0.71
0.89
1
- -
- -
- -
- -
Book Value per Share
2.52
2.08
2.38
2.61
2.48
2.73
2.99
3.3
3.06
2.48
2.03
2.51
2.52
2.56
Tangible Book Value per Share
3.42
3.21
3.51
3.73
3.49
3.77
3.9
3.87
3.56
3.04
4.08
4.26
4.09
4.19
Basic Weighted Avg Shares
124
124
124
124
124
124
124
124
124
110
137
164
164
164
Sales/Revenue/Turnover
525
583
865
758
828
1,195
1,003
1,759
1,766
2,268
2,681
2,558
2,148
1,509
Operating Margin (%)
1.48
-9.1
5.24
8.39
7.33
7.02
10.34
8.01
5.83
0.54
0.37
7.5
2.79
0.7
Depreciation Expense
13
42
18
13
15
20
36
43
57
63
60
72
80
65
Net Income, GAAP
4
-56
37
57
39
87
98
127
79
5
-48
132
1
-19
Effective Tax Rate (%)
45.1
- -
24.86
25.34
25.19
1.68
3.47
4.61
18.92
- -
- -
12.76
91.45
35.76
Profit Margin (%)
0.81
-9.52
4.27
7.56
4.67
7.31
9.75
7.25
4.48
0.21
-1.8
5.16
0.06
-1.23
Working Capital
318
291
337
377
354
385
389
390
348
456
681
842
819
834
LT Debt
- -
- -
- -
- -
- -
1
43
34
24
254
250
336
336
334
Total Equity
692
660
685
729
719
769
810
819
797
732
957
1,116
1,070
1,086
Return on Invested Capital (%)
0.61
- -
5.03
6.66
6.21
10.97
12.13
15.36
9.08
- -
- -
11.29
0.32
- -
Return on Capital (%)
1.4
- -
13.5
18.63
12.33
27.04
25.85
29.22
16.5
- -
- -
22.24
0.4
-3.78
Return on Common Equity (%)
1.3
-19.51
13.43
18.56
12.26
27
27.52
32.64
20.06
1.47
-17.49
38.24
0.32
-4.51

Capital Structure

FRC

in mil. unless spec.
Sep'25
Dec'25
Mar'26
ST Debt
- -
16
11
LT Borrowings
- -
294
295
LT Finance Leases
- -
41
39
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
163
163
163
Market Capitalization
765
576
530

Working Capital

FRC

in mil. unless spec.
Sep'25
Dec'25
Mar'26
Total Current Assets
- -
1,491
1,536
Cash, Cash Equivalents & STI
- -
308
341
Accounts Receivable, Net
- -
429
395
Inventories
- -
542
605
Total Current Liabilities
- -
673
702
Payables & Accruals
- -
- -
- -
ST Debt
- -
16
11
Deferred Revenue
- -
- -
- -

Growth Rates

FRC

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
5.09%
6.47%
-4.11%
Free Cash Flow
-132.14%
-241.86%
-539.69%
Net Income, GAAP
-152%
-342.12%
-99.01%
Sales/Revenue/Turnover
12.7%
5.28%
-16.03%
Total Cash Common Dividend
- -
- -
- -

Quarterly Revenue

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
670
644
614
630
2,558
2025
528
449
- -
573
2,148
2026
488
- -
- -
- -
- -

Quarterly Earnings Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
0.09
0.26
0.26
0.2
0.8
2025
-0.04
-0.22
- -
0.07
0.01
2026
0.04
- -
- -
- -
- -

Quarterly Dividends Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
- -
2025
- -
- -
- -
- -
- -
2026
- -
- -
- -
- -
- -

Company Description

APIChat
CEO
Magnus Larsson
Full Time Employees
200
Sector
Technology
Industry
Hardware, Equipment & Parts
Address
PO Box 215 Stockholm Sweden 101 24
IPO Date
Sep 18, 2012
Website
pricer.com
Business
Pricer AB (publ) provides in-store digital shelf-edge solutions to retailers worldwide. The company develops and markets electronic shelf labels including graphic and segment labels; Pricer Plaza, a cloud-based platform for scalable management, monitoring, integration, price updates, task automation and in-store insights; The Pricer platform, an in-store digital platform; Pricer Shelf Vision, an artificial intelligence-powered cloud camera system for in-store monitoring; Pricer StoreLink, an optical access point supporting direct connection to Pricer Plaza; and attachment solutions such as furniture, rails, adapters and holders for shelf-edge applications. Pricer operates in Europe, the Middle East and Africa, the Americas, and Asia Pacific through direct sales and resellers. Founded in 1991 and headquartered in Stockholm, Sweden, Pricer pioneered optical wireless communications technology in the near infrared spectrum for its electronic shelf labels, delivering over 350 million units installed across more than 70 countries. Recent developments include a new exclusive framework agreement with Merchants Distributors, LLC (MDI) designating Pricer as the preferred electronic shelf label provider for the U.S. grocery wholesaler (December 2025); a framework agreement with Coop Norge strengthening its Norwegian market position (November 2025); a customer agreement with leading Nordic retailer Norgesgruppen following direct sales model implementation in the Nordics and Baltics (October 2025); confirmation of partner IBM Federal's pre-awarded contract for Defense Commissary Agency (DeCA) store modernization (October 2025); and increased ownership by Sterling Strategic Value Fund to 13.3% of shares, with a new board member nomination (July 2025).

Company News

APIChat
  • Pricer AB (publ) (PCRBF) Q1 2026 Earnings Call Transcript

  • Pricer AB (publ) (PCRBF) Q4 2025 Earnings Call Transcript