- CEO
- Magnus Larsson
- Full Time Employees
- 200
- Sector
- Technology
- Industry
- Hardware, Equipment & Parts
- Address
- PO Box 215 Stockholm Sweden 101 24
- IPO Date
- Sep 18, 2012
- Business
- Pricer AB (publ) provides in-store digital shelf-edge solutions to retailers worldwide. The company develops and markets electronic shelf labels including graphic and segment labels; Pricer Plaza, a cloud-based platform for scalable management, monitoring, integration, price updates, task automation and in-store insights; The Pricer platform, an in-store digital platform; Pricer Shelf Vision, an artificial intelligence-powered cloud camera system for in-store monitoring; Pricer StoreLink, an optical access point supporting direct connection to Pricer Plaza; and attachment solutions such as furniture, rails, adapters and holders for shelf-edge applications. Pricer operates in Europe, the Middle East and Africa, the Americas, and Asia Pacific through direct sales and resellers.
Founded in 1991 and headquartered in Stockholm, Sweden, Pricer pioneered optical wireless communications technology in the near infrared spectrum for its electronic shelf labels, delivering over 350 million units installed across more than 70 countries.
Recent developments include a new exclusive framework agreement with Merchants Distributors, LLC (MDI) designating Pricer as the preferred electronic shelf label provider for the U.S. grocery wholesaler (December 2025); a framework agreement with Coop Norge strengthening its Norwegian market position (November 2025); a customer agreement with leading Nordic retailer Norgesgruppen following direct sales model implementation in the Nordics and Baltics (October 2025); confirmation of partner IBM Federal's pre-awarded contract for Defense Commissary Agency (DeCA) store modernization (October 2025); and increased ownership by Sterling Strategic Value Fund to 13.3% of shares, with a new board member nomination (July 2025).