Playboy, Inc.
NASDAQ Global MarketCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Ben Kohn
- Full Time Employees
- 615
- Sector
- Consumer Cyclical
- Industry
- Leisure
- Address
- 10960 Wilshire Boulevard Los Angeles CA United States of America 90024
- IPO Date
- Aug 31, 2020
- CIK
- 0001803914
- Website
- playboy.com
- Similar Companies
- Business
- Playboy, Inc. Playboy, Inc. (PLBY), formerly PLBY Group, Inc., operates as a global pleasure and leisure lifestyle company that owns the iconic Playboy brand, offering products, content, and experiences across sexual wellness, style and apparel, gaming and lifestyle, and beauty and grooming categories; its core offerings include licensing of trademarks such as the Playboy name and Rabbit Head design for apparel, accessories, footwear, lingerie, jewelry, fragrances, home fashions, and digital gaming products generating over $3 billion in global retail sales annually in more than 180 countries; direct-to-consumer sales of branded intimacy products, lingerie, CBD amenities, skincare, grooming items, and third-party merchandise through owned e-commerce platforms like Playboy Shop and brick-and-mortar channels; digital subscriptions to Playboy Plus for exclusive galleries and videos, Playboy TV linear and streaming content, and Playboy Club creator community features; as well as location-based entertainment via licensed Playboy Clubs. The company conducts operations through three reportable segments: Licensing for third-party trademark deals, particularly dominant in men's fashion with over 3,500 stores in China; Direct-to-Consumer encompassing online and retail product sales; and Digital Subscriptions and Content covering premium programming, online gaming licenses with partners like Scientific Games and Microgaming, and subscription services; it targets adult consumers worldwide including the United States, Australia, China, the United Kingdom, and other international markets. Founded in 1953 by Hugh Hefner and headquartered in Miami Beach, Florida following a 2025 relocation from Los Angeles, California, Playboy, Inc. maintains subsidiaries focused on content production and retail while emphasizing an asset-light model. Recent developments include closing a long-term exclusive licensing agreement with Byborg Enterprises SA in December 2024 for Playboy digital intellectual property, Playboy Plus, Playboy TV, and Playboy Club operations, providing $300 million in minimum guaranteed payments over an initial 15-year term plus a $22.35 million equity investment from Byborg; signing 14 new licensing deals year-to-date through Q3 2025 including restructuring of its China partnership; securing an $81 million arbitration award in Hong Kong in September 2025 resolving a three-year dispute with its former Chinese licensee; and launching the Winter 2025-26 magazine issue alongside ongoing Playboy Club expansions such as a new venue in Miami Beach.
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