United Parks & Resorts Inc.
New York Stock ExchangeCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Marc G. Swanson
- Full Time Employees
- 3,300
- Sector
- Consumer Cyclical
- Industry
- Leisure
- Address
- 6240 Sea Harbor Drive Orlando FL United States of America 32821
- IPO Date
- Apr 19, 2013
- CIK
- 0001564902
- Website
- unitedparks.com
- Similar Companies
- Business
- United Parks & Resorts Inc. (NYSE: PRKS) owns and operates SeaWorld parks and entertainment resorts, offering marine-themed attractions, animal presentations, rides, and educational experiences to families and tourists worldwide. The company provides core products and services including live animal shows featuring dolphins, orcas, and sea lions; thrilling roller coasters and water rides such as Mako and Journey to Atlantis; interactive animal encounters and rescue programs; dining and hospitality options; and annual memberships and pass programs for repeat visits. Its portfolio encompasses iconic brands like SeaWorld, Busch Gardens, Discovery Cove, and Aquatica water parks, serving as premier destinations for experiential entertainment and conservation education. Founded in 1964 and headquartered in Orlando, Florida, United Parks & Resorts operates 12 parks across the United States, including locations in Florida, Texas, California, Virginia, Pennsylvania, and Wisconsin, with primary markets in North America. The company targets leisure travelers, families, and corporate groups through seasonal events, Halloween and Christmas-themed festivals, and premium experiences like animal feeding tours and cabana rentals. It emphasizes wildlife conservation via its SeaWorld Rescue team and partnerships with zoological organizations. In recent developments, United Parks & Resorts reported record attendance and revenue growth in 2024 driven by new attractions and pricing strategies, alongside strategic expansions like the introduction of virtual reality experiences and enhanced mobile app features for guest engagement. The company completed a major acquisition of additional park assets in 2023 and announced partnerships with technology firms for augmented reality rides in early 2025. No significant name changes or reorganizations have occurred in the last two years, maintaining focus on operational efficiencies and sustainability initiatives amid post-pandemic recovery.
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