Rapala VMC Corporation
Other OTCCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Cyrille Viellard
- Full Time Employees
- 1,375
- Sector
- Consumer Cyclical
- Industry
- Leisure
- Address
- MAekelAenkatu 91 Helsinki Finland 00610
- IPO Date
- Nov 10, 2009
- Website
- rapalavmc.com
- Similar Companies
- Business
- Rapala VMC Corporation operates globally, engaging in the manufacturing, sourcing, and distribution of a comprehensive range of fishing tackle, outdoor, and winter sports products. The company is recognized as a world leader in the fishing tackle industry, particularly holding a dominant position in fishing lures, treble hooks, and associated tools. Its business is primarily divided into segments focusing on proprietary products and the distribution of third-party offerings. The extensive product lineup encompasses hard baits and new soft baits, such as the successful CrushCity family launched in 2024, along with specialized baits for carp and coarse fishing. It also includes premium hooks from VMC, a global market leader in treble hooks, in addition to braided and monofilament lines. Complementing these are fishing rods and reels, bolstered by full ownership of the 13 Fishing brand acquired in 2024 and distribution rights for Okuma in Europe. Beyond fishing, the company provides filleting, outdoor, and kitchen knives, as well as ice augers and cross-country skis. Rapala VMC's robust brand portfolio features flagship names like Rapala, VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini, Peltonen, and 13 Fishing, alongside Okuma in European markets. With manufacturing hubs in Finland, France, Estonia, and the UK, and a vast distribution network, the company serves a global customer base, with North America representing its largest market. Founded in 1936, Rapala VMC Corporation is headquartered in Helsinki, Finland. Recent strategic moves include the divestiture of its injection molding business to sharpen focus on core competencies and continued investment in sustainability initiatives to reduce environmental impact.
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