- CEO
- Nat Natthanithikarat
- Sector
- Retail trade
- Industry
- Electronics/Appliance stores
- Address
- Pakkret Thailand
- IPO Date
- Jan 31, 2024
- Business
- Advice IT Infinite Public Company Limited is a Thailand-based retailer and distributor of information technology products, consumer electronics, mobile communication devices, and associated maintenance services. Founded in 1996 and headquartered in Nonthaburi, Thailand, the company operates through retail, wholesale, and technical service channels, serving individual retail consumers, gamers, corporate clients, educational institutions, government agencies, and independent sub-dealers across Thailand and the Lao People's Democratic Republic. Advice IT Infinite conducts its commercial activities through an integrated omnichannel network consisting of company-owned retail branches, franchised Advice stores, direct corporate sales channels, and proprietary e-commerce platforms.
The company provides a comprehensive portfolio of hardware, digital devices, and aftermarket services structured into distinct product and solution categories: computer components and hardware, including central processing units, graphic processing units, motherboards, solid-state drives, internal hard drives, random-access memory modules, power supply units, computer cases, and thermal cooling systems; personal computers and laptops, including gaming notebooks, commercial laptops, ultrabooks, pre-assembled desktop computers, and all-in-one workstations; computer peripherals and office equipment, including gaming monitors, mechanical keyboards, precision mice, external storage, printers, scanners, webcams, and digital projection systems; mobile devices and smart gadgets, including smartphones, tablet computers, smartwatches, wearable health monitors, and mobile accessories; networking and surveillance systems, including wireless routers, network switches, access points, network-attached storage systems, and closed-circuit television security hardware; smart home and consumer lifestyle electronics, including Internet of Things devices, audio systems, and small digital home appliances; software licenses, including commercial operating systems, productivity software suites, cybersecurity applications, and enterprise cloud solutions; and technical support services, including custom computer assembly, hardware diagnostics, component upgrades, maintenance, warranty processing, and on-site support delivered through its nationwide Advice Service centers.
In recent corporate developments, Advice IT Infinite successfully completed its initial public offering and listed its common shares on the Stock Exchange of Thailand under the ticker symbol ADVICE to support branch network expansion, logistics modernization, and working capital optimization. The company has executed a major strategic retail expansion by securing authorization as an official Apple reseller, launching dedicated iStudio by Advice retail locations and branded shop-in-shop concept stores in key provincial markets outside the Bangkok metropolitan area. In addition, Advice IT Infinite has expanded its distribution agreements with premier global hardware and smartphone vendors to accelerate the commercial deployment of artificial intelligence-enabled personal computers and high-performance computing equipment. Operationally, the company has enhanced its omnichannel infrastructure through upgraded automated enterprise management systems, integrated rapid local delivery options, and streamlined in-store pickup services across its retail footprint.