- CEO
- Tanin Buranamanit
- Sector
- Retail trade
- Industry
- Food retail
- Address
- Bangkok Thailand
- IPO Date
- Aug 11, 1994
- Business
- CP Axtra Public Company Limited operates as a wholesale and retail merchandising company, managing cash-and-carry wholesale centers, hypermarkets, supermarkets, convenience stores, and commercial mall spaces. Founded in 1988 and headquartered in Bangkok, Thailand, the company operates as a core retail and distribution subsidiary of CP ALL Public Company Limited and the wider Charoen Pokphand Group. The company conducts business through two primary operational divisions: Wholesale Business and Retail and Mall Business.
The Wholesale Business, operated primarily under the Makro and Axtra brands, caters to business-to-business clientele, including hotels, restaurants, caterers, food retailers, institutions, and service businesses. Its product portfolio comprises fresh food, including meat, seafood, poultry, dairy products, fresh fruits, and vegetables; dry food, packaged groceries, and beverages, encompassing grains, cooking oils, canned goods, condiments, snacks, and non-alcoholic drinks; frozen and chilled foods; commercial foodservice supplies, non-food merchandise, and general goods, including commercial kitchen equipment, catering supplies, packaging materials, tableware, cleaning chemicals, personal care items, and office supplies; and proprietary private-label brands, including aro, Savepak, and Q-Biz. In addition to physical cash-and-carry stores, the wholesale division offers foodservice distribution services, cold chain logistics, supply chain management, store development advisory services for independent grocers through the Makro Retailer Alliance, and B2B digital commerce solutions via the Makro PRO application and online platforms.
The Retail and Mall Business, operated under the Lotus's and Lotus's Go Fresh brands, serves business-to-consumer retail markets across Southeast Asia. Its product offerings include fresh produce, packaged foods, and ready-to-eat meals; health, beauty, and personal care products; apparel, footwear, and accessories; household appliances, consumer electronics, and home living goods; and Lotus's private-label grocery and household merchandise. The retail division also operates permanent and short-term mall space leasing, tenant management, food court operations, property development within retail complexes, omnichannel grocery fulfillment, last-mile home delivery, and consumer loyalty programs through the Lotus's SMART App and My Lotus's rewards system.
Geographically, the company maintains extensive retail and wholesale store networks across Thailand and Malaysia, alongside international wholesale operations and trading offices located in Cambodia, India, China, and Myanmar.
In recent developments, the company underwent a corporate rebranding, changing its name from Siam Makro Public Company Limited to CP Axtra Public Company Limited to reflect its integrated wholesale-retail scope and international expansion strategy. Furthermore, the company executed a major corporate amalgamation with Ek-Chai Distribution System Co., Ltd., the operating entity of Lotus's retail business in Thailand, consolidating wholesale and retail operations into a unified corporate structure to eliminate holding complexities, drive operational synergies, unify supply chain and logistics infrastructures, and enhance procurement efficiency. Operationally, CP Axtra continues to accelerate its omnichannel transformation by scaling its B2B Makro PRO and B2C Lotus's SMART App platforms, upgrading mall assets into community smart hubs, and expanding compact store formats, including Lotus's Go Fresh neighborhood stores and specialized food-focused wholesale branches.