- CEO
- Weerapun Ungsumalee
- Full Time Employees
- 11,382
- Sector
- Retail trade
- Industry
- Home improvement chains
- Address
- 31 Prachachuen-Nonthaburi Road Nonthaburi NU Thailand 11000
- IPO Date
- Oct 30, 2001
- Business
- Home Product Center Public Company Limited operates as a leading home improvement retailer in Thailand with significant operations in Malaysia and Vietnam. Founded in 1995 and headquartered in Nonthaburi, Thailand, the company offers a comprehensive range of home improvement products and services, including construction materials; furniture; home décor; electrical appliances; plumbing, heating, and sanitary equipment; kitchenware; and various household goods. It provides retail services through its HomePro and Mega Home store formats, offering one-stop home solutions that encompass product sales, installation, maintenance, and home services such as cleaning and repair.
The company also extends services including warehousing, distribution, leasing retail spaces, and wholesale of construction and home improvement products. Home Product Center emphasizes a strong omni-channel retail approach and has positioned itself as a key player in the Southeast Asian home solutions market, targeting individual homeowners, local businesses, and industries. Its product portfolio covers about 50,000 items, meeting diverse customer needs from residential to commercial developments.
Recent developments include strategic store expansion with the opening of new HomePro and Mega Home stores in 2025, alongside the closure of less profitable outlets to optimize its retail footprint. It has enhanced its service platform under the “Chang HomePro” brand, expanding offerings in installation, repair, and trusted after-sales services. The company is advancing its sustainability agenda by pioneering a fully integrated recycling program for electrical appliances and increasing its portfolio of closed-loop circular products to target 20% of sales by 2030. These initiatives align with its mission to provide a comprehensive living experience and maintain strong customer engagement amid competitive pressures and economic challenges.
Home Product Center continues to leverage digital sales channels and hybrid store concepts to enhance customer experience and meet evolving market demands in Thailand and Southeast Asia. The firm’s pricing and product strategy also reflect ongoing adaptation to the regional competitive landscape and consumer preferences for reliable service and sustainable products. Its recent operational focus and strategic shifts underscore its commitment to sustaining market leadership and growth in the home improvement sector.
This comprehensive business model and recent strategic initiatives position Home Product Center Public Company Limited as a dominant retail entity in the home improvement industry within Thailand and its neighboring markets of Malaysia and Vietnam.