- CEO
- Nawat Itsaragrisil
- Sector
- Distribution services
- Industry
- Medical distributors
- Address
- Bangkok Thailand
- IPO Date
- Dec 14, 2023
- Business
- Miss Grand International Public Company Limited is a Thailand-based entertainment, media, and consumer commerce enterprise engaged in organizing international beauty pageants, managing talent, producing multimedia content, and retailing consumer lifestyle and wellness products. Founded in 2013 and headquartered in Bangkok, Thailand, the company conducts operations across four primary business divisions: Commerce, Pageant Management, Artist Management, and Media and Entertainment. In its Commerce segment, the company develops, markets, and distributes consumer goods under proprietary brands such as NangNgam and MGI; product categories comprise skincare and cosmetics, including facial serums, whitening creams, sunscreens, and anti-aging treatments; health and dietary supplements, including collagen and wellness formulations; instant functional beverages, including instant coffee blends and bird's nest drinks; and packaged specialty foods, including crispy chili snacks and processed seafood, distributed primarily via social commerce live streaming, digital marketplaces, and traditional retail channels. In its Pageant Management segment, the company owns, organizes, and commercializes the intellectual property rights for premier beauty competitions, notably Miss Grand Thailand and Miss Grand International; commercial activities include the licensing of national and provincial franchise rights to regional directors globally, securing corporate sponsorships, monetizing broadcast and digital streaming rights, and managing event ticketing. In its Artist Management segment, the company represents and manages beauty pageant winners, actors, singers, and digital influencers; service offerings include brand ambassadorship arrangements, product endorsements, commercial appearances, performance bookings, and influencer marketing campaigns. In its Media and Entertainment segment, the company produces digital media content, reality programs, music singles, feature films, drama series, and organizes live events, including concerts and international fan meetings across Thailand and overseas markets. In recent operational developments, the company completed its initial public offering and listed its ordinary shares on the Stock Exchange of Thailand's Market for Alternative Investment under the ticker symbol MGI; accelerated its commercial expansion into digital live-stream retailing across major social platforms; diversified into original film and scripted series production; pursued strategic corporate equity investments to integrate retail technologies; and broadened its international pageant franchise network across Asia, the Americas, Europe, and Africa.