- CEO
- Sompong Phaoenchoke
- Full Time Employees
- 1,477
- Sector
- Consumer services
- Industry
- Other consumer services
- Address
- 304, Marcharoen Road Bangkok BM Thailand 10160
- IPO Date
- Nov 21, 1994
- Business
- Thai Rung Union Car Public Company Limited (TRU.BK) manufactures automotive parts, tooling equipment, and modified vehicles primarily in Thailand. The company produces progressive dies, cutting dies, bending dies, molds, assembly jigs, checking fixtures, metal stamping parts, plastic vacuum molded parts, and seats for motor vehicles, motorcycles, machinery, and new energy vehicles; offers contract assembly, vehicle modification including pick-up conversions to multi-purpose vehicles and SUVs such as the TR Transformer II series, vehicle painting, and research and development services; and operates car sales and service centers. It serves original equipment manufacturers like Isuzu Motors (Thailand), the Thai military with specialized vehicles including the new W1 armored model, and domestic aftermarket customers through three segments: Car Assembly and Other Related Car Services; Manufacture of Equipment for Production of Car Accessories; and Sales of Cars and Car Service Centre Business. Founded in 1967 by Vichien Phaoenchoke and headquartered at 304 Macharoen Road, Nong Khang Phlu, Bangkok, the company listed on the Stock Exchange of Thailand in 1994 and employs around 1,477 people with a subsidiary, Thai V.P. Auto Service Co., Ltd. Recent developments include the unveiling of the 2025 TR Transformer II lineup with diesel powertrains up to 204 hp, 2WD/4WD options, and advanced safety features in September 2025; launch of the W1 armored vehicle on a Toyota platform for military applications in November 2025; announcement of a THB 200 million share repurchase program for up to 54 million shares (7.99% of capital) in August 2025 to enhance shareholder value; and full-year 2024 earnings of THB 380.17 million net income on THB 2.27 billion revenue, reflecting improved profitability.