- CEO
- Janon Costley
- Full Time Employees
- 2
- Sector
- Healthcare
- Industry
- Medical - Care Facilities
- Address
- 7476 New Ridge Road Hanover MD United States of America 21076
- IPO Date
- Oct 8, 1998
- Business
- SETO Holdings, Inc. (OTC: SETO) operates as a vertically integrated growth platform focused on premium spirits and cultural lifestyle brands, controlling key aspects of the sales chain including brand ownership, production and bottling, distribution, experiential marketing, and consumer engagement. The company offers core products such as Shinju Japanese Whisky, featuring the award-winning White Pearl blended expression distributed in over 15 U.S. markets including California, New York, Texas, Florida, and Georgia, as well as select international markets like the UK and Austria; Copa Imperial Tequila, an ultra-premium agave spirit emphasizing heritage production and elevated packaging; and forthcoming offerings in distillery operations, importer services, sales and marketing technology, and experiential events. Headquartered in Hyattsville, Maryland, SETO targets multicultural and aspirational consumers in the U.S. and select global markets through direct-to-consumer channels like ShinjuWhisky.com, major retailers such as Total Wine and ReserveBar.com, and on-premise locations.
In June 2025, SETO underwent a transformative change-in-control transaction, pivoting from its legacy status as a development-stage healthcare provider to a spirits-focused entity, marked by the acquisition of a majority ownership interest in Shinju Spirits, Inc., owner of Shinju Japanese Whisky and Copa Imperial Tequila. New leadership was appointed, with Janon Costley as Chief Executive Officer and Ryan Dolder as Chief Operating and Financial Officer, both experienced spirits industry executives driving the strategic repositioning. The company plans further expansions including additional brand acquisitions in Japanese whisky and luxury agave, investments in aging facilities, brand extensions, DTC platforms, travel retail, and a Reg A+ offering for operational capitalization and shareholder liquidity.