- CEO
- Cheng Wang Liang
- Full Time Employees
- 409
- Sector
- Consumer durables
- Industry
- Home furnishings
- Address
- Singapore Singapore
- IPO Date
- Aug 19, 2009
- Business
- Zixin Group Holdings Limited is an integrated agricultural and biotechnology-focused food processing company specializing in the comprehensive industrial supply chain of sweet potatoes in the People's Republic of China. The company operates through distinct business segments comprising: biotechnology and seedling cultivation, focusing on the research, tissue propagation, disease-free seedling cultivation, and supply of proprietary sweet potato varieties; agricultural farming and smart plantation management, providing standardized contract farming support, soil remediation, and modern cultivation practices; consumer food manufacturing and processing, producing a wide range of sweet potato-based products including roasted sweet potatoes, dried sweet potato chips and strips, candied sweet potato snacks, sweet potato puree and paste, purple sweet potato powder, crisps, and functional food ingredients marketed under proprietary brand names such as Zixin; and circular economy resource utilization, offering ecological waste recycling solutions that transform sweet potato peels, organic residues, and agricultural by-products into fermented livestock feed, bio-organic fertilizers, and biomass materials. In recent developments, the company executed a major corporate reorganization and name change from China Star Food Group Limited to Zixin Group Holdings Limited to align its corporate identity with its strategic transition toward an end-to-end circular biotech ecosystem. The group has significantly expanded its circular economy infrastructure by operationalizing dedicated processing lines for fermented animal feed and organic fertilizers in Fujian Province, while establishing strategic research collaborations with agricultural institutions, including the Fujian Academy of Agricultural Sciences, to advance virus-free seedling genetics and high-yield cultivation methods. Furthermore, Zixin Group has broadened its nationwide omnichannel sales footprint across mainstream e-commerce marketplaces, livestreaming commerce platforms, supermarkets, and specialty retail channels in China, supported by strategic placement exercises to finance facility expansions and smart agriculture supply chain modernization. Founded in 2005 and headquartered in Singapore, Zixin Group Holdings Limited conducts its primary farming, research, and manufacturing operations in Liancheng County, Fujian Province, China, serving consumer retail markets, industrial food manufacturers, agricultural cooperatives, and livestock enterprises across the country.