- Business
- Sentient Brands Holdings Inc. (SNBH) is a product development, brand management, and operating company that acquires, builds, and scales high-potential consumer brands in the food, beverage, emergency preparedness, pet care, and luxury wellness sectors. The company operates subsidiaries including AIG F&B, Inc., a manufacturing and distribution platform for food, beverage, and wellness products such as shelf-stable nutrition items, Original New York Seltzer, Arctic Frost, and Burlone; and Aqua Emergency, Inc., which provides disaster relief supplies including shelf-stable water, MREs, and emergency nutrition solutions as the exclusive licensee and manufacturer for the American Red Cross. Its Oeuvre brand offers luxury CBD-infused skincare and lifestyle products comprising purifying exfoliator, replenishing facial oil, ultra-nourishing face cream, revitalizing eye cream, high potency tincture, scented candles, and women's fragrance, sold via direct-to-consumer e-commerce and wholesale partners. The company pursues an omnichannel strategy targeting premium consumers, government agencies, healthcare systems, NGOs, and retailers across the United States with global expansion potential through strategic partnerships.
Founded in 2002 and headquartered at 590 Madison Avenue, 21st Floor, New York, New York, the company, formerly known as Intelligent Buying, Inc., rebranded to Sentient Brands Holdings Inc. in March 2021.
In April 2025, Sentient Brands finalized a strategic share exchange agreement with American Industrial Group, Inc. (AIG), establishing AIG as a major investor and collaborator providing co-packing facilities, R&D, supply chain expertise, and distribution to accelerate brand scaling and innovation. In July 2025, the company completed the acquisition of Aqua Emergency assets valued at $1.9 million via share exchange, integrating its emergency preparedness portfolio and leveraging AIG F&B's infrastructure for expanded government and humanitarian market reach. These transactions enhance operational capabilities, market leadership, and portfolio diversification in consumer packaged goods.