- CEO
- Sandra Helen Gadd
- Full Time Employees
- 699
- Sector
- Retail trade
- Industry
- Internet retail
- Address
- Tärnögatan 6 Malmö SN Sweden 211 24
- IPO Date
- Sep 16, 2021
- Business
- Kjell Group AB (publ) (KJELL.ST) operates as a leading Nordic retailer of consumer electronics accessories, offering a curated assortment of approximately 10,000 products through its Kjell & Company brand and around 20,000 items via its Danish subsidiary AV-Cables; core categories encompass batteries and charging solutions including chargers and EV chargers, lighting products such as LED strips and task lights, computer accessories like keyboards and hard disks, gaming peripherals including microphones and gamepads, audio equipment comprising wireless headphones and portable speakers, mobile accessories such as cases and screen protectors, network products like routers and cables, and smart home devices including connected cameras, digital locks, and automation controllers; the company also provides advisory services, installation support, electronic repairs in partnership with Mentech, returns and resale of used technology via ReuseIT, and services like Click & Collect and fast home delivery.
Founded in 1988 and headquartered in Malmö, Sweden, Kjell Group conducts omnichannel operations across Sweden, Norway, and Denmark, with 145 service points comprising 114 in Sweden and 31 in Norway, online platforms at kjell.com and av-cables.dk serving over 3.4 million loyalty club members, and partnerships expanding physical presence including shop-in-shops at Circle K, 24-SJU, and EKO Stormarknad locations; it employs approximately 1,350 people and generated net sales of SEK 2,584 million in 2024.
Recent developments include the October 2024 launch of a shop-in-shop collaboration with EKO Stormarknad, expanded in early 2025 to 13 additional stores; introduction of Yale smart home security products in April 2024, a new generation of Linocell-brand chargers in June 2024, and Thule travel accessories in July 2024; partnerships with Mentech for repairs across all service points starting May 2024 and enhanced sustainability initiatives for technology reuse; announcement in December 2024 of a fully guaranteed rights issue of approximately SEK 200 million to fund a new automated central warehouse operational by late 2025, aimed at improving efficiency and consolidating Danish operations; organizational changes such as appointing Thomas Pehrsson as CFO in April 2024 and streamlining central functions for agility; and in May 2025, FSN Capital IV divested its remaining 23% stake to institutional investors including Jofam AB and Nordea Fonder.