- CEO
- Nils Johan Henrik Hjalmarsson
- Full Time Employees
- 697
- Sector
- Health technology
- Industry
- Pharmaceuticals: other
- Address
- Dockplatsen 16 Malmö SN Sweden 211 19
- IPO Date
- Jan 1, 1966
- Business
- Midsona AB (publ) develops, manufactures and markets health and well-being products, with a focus on organic, plant-based and natural foods; it operates primarily in the consumer health and wellness industry through three divisions covering Nordics, North Europe and South Europe. The company offers a broad portfolio of products including plant-based foods such as grains, flakes, seeds, vegetables, pasta, rice, nuts, dried fruits, berries, oils, spices, muesli and fruit purees under brands like Earth Control and Kung Markatta; organic and vegan beauty products encompassing hair, body and face care under Urtekram and Urtekram Beauty; roasted grains, cereals, corn and rice cakes, teas and dietary supplements under Friggs and Davert; vegetable proteins and fresh plant-based items under Vegetalia; cooking and baking essentials like oils, grains, pasta, bouillon and flours under Celnat; as well as organic and biodynamic goods including breads, beverages, cold cuts, pasta sauces, pesto, sugar, syrups, nuts, seeds and tea under Helios and Happy Bio. Midsona sells these products through pharmacies, grocery chains, health food stores, food service operators and online channels to consumers seeking healthy, sustainable alternatives. Founded in 1892 and headquartered in Malmö, Sweden, the company maintains a strong presence in the Nordic countries (Sweden, Denmark, Finland, Norway), with expanding operations in Germany, France and Spain. In recent developments, Midsona announces a restructuring program in October 2025 to streamline operations, reduce overhead costs and accelerate margin improvements, targeting annual savings of SEK 20 million by Q1 2026 with related costs of SEK 15 million; this follows improved Q3 2025 profitability, with EBIT up 40% year-over-year to SEK 45 million and own-brand organic sales growth of 8.2%, despite a 2.6% overall net sales decline due to currency effects and Spanish capacity issues.