- CEO
- Björn Einar Håkan Lundstedt
- Full Time Employees
- 4,229
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Sankt Eriksgatan 60 Stockholm AB Sweden 112 34
- IPO Date
- Oct 29, 2021
- Business
- Synsam AB (publ) (SYNSAM.ST) operates as a leading Nordic optical retailer, providing eye care services, prescription eyewear, sunglasses, contact lenses, and optical accessories through a network of retail stores and online platforms. The company offers comprehensive services including eye examinations, vision correction solutions, and personalized optician consultations; its product portfolio encompasses branded frames and lenses from international designers, proprietary Synsam collections, hearing aids via integrated audiology services, and work vision solutions for occupational needs. Synsam serves private consumers, corporate clients, and health insurance providers across its primary markets in Sweden, Norway, Finland, and Denmark, with headquarters in Stockholm, Sweden, where it was founded in 2010 following a management buyout and subsequent consolidations.
In recent developments, Synsam has pursued aggressive expansion through strategic acquisitions, including the 2024 purchase of multiple regional opticians in Norway and Finland to bolster its market share; it also launched an enhanced digital platform in early 2025 for seamless e-commerce and virtual try-on features. The company secured a significant financing round in late 2024 to fund further store openings and technology upgrades, marking its shift toward omnichannel retail dominance. Additionally, Synsam announced a key partnership with leading lens manufacturers in mid-2025 to introduce sustainable, eco-friendly lens materials across its operations.