- CEO
- Charlotte Blum
- Full Time Employees
- 133
- Sector
- Consumer services
- Industry
- Other consumer services
- Address
- Norrtullsgatan 12A Stockholm AB Sweden 113 27
- IPO Date
- Dec 15, 2006
- Business
- Unlimited Travel Group UTG AB (publ) is a Sweden-based travel company specializing in owning, developing, and acquiring small and medium-sized niche travel and event companies. Its core products and services include travel agency operations; travel arrangements and packaged trips; corporate event organization; specialized group travel such as hiking, cycling, training, yoga, lifestyle, golf, and skiing trips; and unique travel experiences focusing on culture, food, and accommodation. The company operates through a portfolio of subsidiaries including JB Travel (group, conference, and business travel); Eventyr (travel and event organization); Ski Unlimited (Alps and Swedish mountains group travels); Birdie Golf Tours (golf travel and schools); Vastindienspecialisten (Caribbean travel packages); Travel Beyond (travel events); WI-Resor (wandering trips); Varldens Resor (Asia and South America travels); PolarQuest (Arctic and Antarctica expeditions); and Good Travel (volunteering combined with travel). It also includes Specialresor Birgitta Johnson Aktiebolag, a tour operator. The company serves the Nordic region primarily, with operations based in Stockholm, Sweden, and was founded in 1988.
In recent years, Unlimited Travel Group has strategically focused on expanding and consolidating its portfolio of specialized travel companies, maintaining a strong entrepreneurial culture where subsidiaries retain brand independence while benefiting from group-level support in areas such as digitalization, sustainability, finance, and business development. Latest changes include continued acquisitions and development of niche travel companies, sustaining growth evidenced by a 16% increase in revenue to approximately SEK 895 million in 2024, alongside stable EBIT margins. The company emphasizes longevity, ethics, and high service quality while enhancing its digital and sustainable business initiatives. The group continues to prioritize high-quality small-group travel experiences characterized by cultural immersion, active holidays, and unique lifestyle-focused trips.
Unlimited Travel Group operates primarily in the leisure and recreation industry within the consumer discretionary sector, targeting niche markets in group, corporate, and private travel segments. Its geographic focus is mainly the Nordic countries, with growth extending to other European markets and global travel destinations through its subsidiaries. The company employs around 120 people under the leadership of CEO Charlotte Blum and maintains a strategy of entrepreneurship and independence for its portfolio companies to foster innovation and growth.
This comprehensive profile reflects Unlimited Travel Group UTG AB’s commitment to specialized, high-quality travel experiences supported by a portfolio approach combining organic growth and acquisitions in the niche travel sector. Its ongoing development activities and portfolio expansion position it as a notable player in the Nordic travel market with an increasing footprint beyond its home region.