Beijing Jingxi Culture & Tourism Co.,Ltd stands as a notable entity in China's cultural and entertainment sectors. The company's operations encompass both the comprehensive development of cultural tourism resources and a robust involvement in film and television entertainment production. Within cultural tourism, it oversees the investment, management, and consultation for various projects, including scenic areas and related hospitality services. Concurrently, its entertainment division focuses on the entire lifecycle of film, television, and online drama content, from initial investment and production to marketing and distribution, alongside artist representation. Incorporated in 1997, the company, formerly known as Beijing Jingxi Tourism Development Co., Ltd., officially rebranded to its current name in October 2014 and maintains its principal offices in Beijing, China.