H&R Century Union Corporation engages in the production and distribution of film and television content along with artist brokerage services in China. The company invests in, produces, and distributes TV dramas, short dramas, interactive dramas, and related derivative products; operates an AIGC business focused on artificial intelligence-generated content; provides artist management and brokerage services; and offers asset investment management. It was founded in 1997 and is headquartered in Chongqing, with operations primarily in China including Beijing and Chongqing locations. The company maintains segments in film and television production, artist services, variety shows, and other media activities, targeting domestic broadcasters, streaming platforms, and entertainment consumers. In recent developments, the actual controller completed a shareholding increase plan in 2025 to stabilize ownership, while management appointed a new CFO in May 2025 amid ongoing strategic focus on digitalization, platformization, and AI integration in content creation.