Focus Media Information Technology Co., Ltd. (002027.SZ) develops and operates life circle outdoor advertising media primarily in China. The company provides building media including elevator LCD TV displays, elevator poster frames and digital frames; cinema screen advertising networks; and offline advertising solutions targeting consumers in commercial buildings, residential communities, shopping malls and theaters. Focus Media Information Technology serves advertisers seeking out-of-home placements, holds a leading position in China's elevator and building media sectors with over 90% market share in certain segments, and operates across more than 280 cities in China, Hong Kong SAR and select international markets including Korea, Indonesia and Thailand. Founded in 2003 and headquartered in Shanghai, China, the company pioneered the elevator media advertising model, listed on NASDAQ in 2005 before returning to A-shares in 2015. In April 2025, Focus Media announced the acquisition of 100% of Xinchao Media (also referred to as Newwave or Xinchao Group) for approximately CNY 8.3 billion (USD 1.13 billion) via share issuance and cash, expanding its elevator advertising into residential communities with over 700,000 screens across more than 100 cities; Xinchao becomes a wholly-owned subsidiary, with its chairman Zhang Jixue joining as vice president and chief growth officer. This transaction, the largest recent M&A in China's outdoor advertising, strengthens Focus Media's dominance, adding high-quality residential resources to complement its commercial portfolio amid a 14.5% national outdoor ad market share as of last year.