Suofeiya Home Collection Co. Ltd Class A
SSZSE:0025727.27
CNY
+0.08
(+1.11%)
ISIN
CNE100001203
Return %
Stock
S&P 500
1Y
-43.29
13.14
3Y
-56.52
80.78
5Y
-59.52
67.74
Capital Structure
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- CEO
- Bing Wang
- Full Time Employees
- 11,241
- Sector
- Consumer durables
- Industry
- Home furnishings
- Address
- No. 2, Xianning Road Guangzhou GD China 511358
- IPO Date
- Mar 29, 2011
- Website
- sfygroup.com
- Similar Companies
- Business
- Suofeiya Home Collection Co., Ltd. is a China-based company primarily engaged in the design, research and development, production, and sales of customized full-house furniture. Its core product offerings include custom wardrobes, kitchen cabinets, bathroom vanities, interior doors, wall panels, flooring, loose furniture such as beds and sofas, and ancillary household items including home goods, household appliances, mattresses, lighting, handles, and storage accessories. The company serves both individual consumers and B2B segments such as real estate developers, hotels, and corporate clients. Suofeiya operates an extensive retail network with over 3,800 stores across China and exports to Southeast Asia and Europe. Founded in 2003 and headquartered in Guangzhou, China, the company emphasizes eco-friendly, formaldehyde-free materials in its manufacturing processes. Recent major changes include the full acquisition of the remaining 49% stake in Schmidt Kitchen Cabinet Co., Ltd. from the French Schmidt Groupe, consolidating its position in the kitchen cabinetry segment. Suofeiya plans to expand its digital marketing channels to capture younger consumers and to increase its revenue target to RMB 7 billion as part of its 2023 strategic growth plan. The company has also increased investments in sustainable materials aligned with rising market demand for environmentally friendly products. Its supply chain consists of over 100 manufacturing partners adhering to strict quality controls. Suofeiya continues to focus on innovation and customization, launching over 1,000 new products in 2020 and strengthening its competitive advantage against industry peers such as IKEA and Natuzzi. The company’s operations are mainly concentrated in China, accounting for over 95% of sales, with notable market penetration in Northern and Eastern China regions. Suofeiya holds a significant footprint in the domestic home furnishing industry through a vertically integrated supply chain and a large retail presence, while also growing international export revenues. Its business model emphasizes full customization, high-quality design, and sustainable production, positioning Suofeiya as a leading player in the home furnishings sector with a comprehensive product ecosystem and strong financial performance. The company is publicly listed on the Shenzhen Stock Exchange under the ticker 002572.SZ.