Simei Media Co., Ltd. Class A
SSZSE:0027124.98
CNY
+0.16
(+3.32%)
ISIN
CNE100001RF6
Return %
Stock
S&P 500
1Y
-11.07
13.14
3Y
-3.11
80.78
5Y
22.36
67.74
Capital Structure
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
CNY
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Company Description
- CEO
- Xiao He Gao
- Full Time Employees
- 625
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- No. 41, Huyu Road Hangzhou ZH China 310008
- IPO Date
- Jan 10, 2014
- Website
- simei.cc
- Similar Companies
- Business
- Simei Media Co., Ltd. is a China-based advertising and media company founded in 2000 and headquartered in Hangzhou. The company provides comprehensive integrated marketing communication services including brand management; creative advertising; entertainment content marketing; full-spectrum media planning and buying across television, internet, outdoor, radio, and print channels; public relations promotion; digital marketing; and effectiveness measurement. Simei Media also operates in film and television content production and distribution, digital copyright operations such as digital reading, audio content products, short videos, information flow, and social e-commerce services, covering the entire marketing and content industry chain from IP sourcing and content production to marketing promotion. Their client base includes notable brands in various sectors, and the company has established long-term cooperative relationships with prominent clients such as Sanjiu Pharmaceutical and Nars Group. Recent major company developments include the acquisition of a 20% stake in Shanghai KEYI Culture Communication Co., Ltd. as part of its strategic expansion in cultural media. The company also announced plans to acquire another advertising firm for approximately 325 million yuan via a combination of cash and share issuance, indicating an active strategy to bolster its market position through mergers and acquisitions. Moreover, Simei Media is implementing investments in emerging content-driven sectors like automobile-related digital marketing through planned equity acquisitions. Its 2024 revenue rose by over 11% year-on-year to approximately 6.18 billion yuan, although it reported a net loss attributable to shareholders, reflecting ongoing operational adjustments amid business expansion and restructuring efforts. Simei Media operates primarily in the advertising and marketing industry, encompassing segments such as television and internet advertising, outdoor media operations, brand management, and digital copyright services in China. The company is listed on the Shenzhen Stock Exchange (Ticker: 002712.SZ) and continues to evolve its business by integrating traditional advertising with innovative digital and content platforms, targeting both corporate clients and consumers across multiple regions of China. The firm has also experienced notable leadership and shareholder activity, including executive share reduction plans and changes in financial management, consistent with its dynamic corporate growth and governance environment.