- CEO
- Deng Ge
- Full Time Employees
- 11,085
- Sector
- Finance
- Industry
- Investment managers
- Address
- Guoxin Securities Building Shenzhen GD China 518046
- IPO Date
- Dec 18, 2014
- Business
- Guosen Securities Co., Ltd. is a Chinese financial services company specializing in securities brokerage, investment banking, asset management, and trading operations. Founded in 1994 and headquartered in Shenzhen, China, the company operates through five primary business segments: Brokerage and Wealth Management; Investment Banking; Investment and Trading; Asset Management; and Other financial services. Its core offerings include securities brokerage, futures brokerage, agency sales of financial products, asset custody, investment consulting, margin trading, stock and bond underwriting, sponsorship, mergers and acquisitions advisory, and restructuring services. Guosen also engages in equity, fixed income, alternative investments, derivatives trading and market making, as well as private equity fund management. The company supports its services with proprietary trading platforms including GuoXin TradeStation and provides services to individual and institutional clients primarily within China and Hong Kong.
Recent major company developments include the acquisition of a 96.08% stake in Vanho Securities in 2025, aimed at leveraging policy advantages from the Hainan Free Trade Port to enhance its international expansion and cross-border asset management capabilities. Guosen Securities has also advanced its digital strategy by launching an integrated online and offline wealth management platform and expanding strategic digital partnerships, including collaboration with Alipay and GTCOM Technology, which bolster its market reach and fintech offerings. The company has actively promoted green finance initiatives since 2023, directing capital towards environmentally sustainable industries and launching specialized financial products to support technological innovation bonds facilitating growth in core technology sectors such as semiconductors and high-end equipment manufacturing. Guosen Securities continues to focus on compliance, risk management, and technology investment to improve customer service and trading system efficiency.
Guosen Securities targets retail and institutional investors within China and the Asia-Pacific region and operates through a network of branches in major Chinese cities alongside its Hong Kong subsidiary. The company's strategic priorities include enhancing client relationships through personalized services, expanding domestic and international market presence, and implementing advanced technologies while aligning with sustainability principles. The acquisition of Wanhe Securities supports its cross-border asset management ambitions, reinforcing Guosen's status as a leading full-service securities firm in China’s competitive financial sector. Guosen Securities’ comprehensive product suite and strategic growth initiatives position it as a significant player in China’s capital markets and a growing force in Asia-Pacific financial services.