Chengdu Fusen Noble-House Industrial Co., Ltd. (002818.SZ) operates as a leading developer, lessor, and service provider of decorative building materials and home furnishing markets in China, headquartered in Chengdu, Sichuan Province, and founded in 2000. The company manages specialty stores and experience centers including high-end furniture stores, high-end building materials stores, independent brand home furnishing stores, soft-decoration living centers, Fussen Creative Design Center, and decorative materials headquarters markets; it also provides pan-home platform services encompassing decorative design, full-scale decoration, new retail operations, and financial services through subsidiaries such as Cheng Hua Microcredit. Operations span primarily the Chengdu region with expansions into Zigong, Meishan, and Luzhou areas, serving residential and commercial clients via over 10,000 brands and 3,000 merchants across 1.5 million square meters of total operating area and 1 million square meters of self-owned property. Recent developments include the advancement of the Fusenmei Tianfu project as a "headquarters port + live streaming port" integrating innovative formats like lifestyle aesthetics complexes and curator-driven ecosystems with brands such as Yiji DA Home, Run She, Na Tu, and Highway Coffee to drive online-offline fusion and industry upgrades; the company sustained stable core leasing income at 85.7% of total revenue amid market challenges while proposing a high dividend payout of 6.80 yuan per 10 shares for fiscal 2024, marking continued shareholder returns exceeding nine years.