Chow Tai Seng Jewellery Co., Ltd. (002867.SZ) designs, manufactures, promotes and retails jewelry products primarily in China through a network of self-operated stores, franchise outlets and e-commerce channels. The company offers diamond-inlaid jewelry and plain gold jewelry; platinum and K-gold pieces; jadeite, pearl and color gemstone products; silver jewelry; as well as specialized collections including the Art Tour-Monet Garden series, National Treasure, LOVE100, Happy Flower Marriage, The Forbidden City Divine Beast, The 24 Solar Terms of the Forbidden City and Oriental Blue and White; alongside customized services such as diamond rings and bespoke designs under the Chow Tai Seng brand. Founded in 1999 and headquartered in Shenzhen, China, it operates over 5,235 stores nationwide as of late 2024, including approximately 4,886 franchise stores and 349 self-operated stores, with a brand value exceeding 86.772 billion yuan. A subsidiary of Shenzhen Zhou's Investment Co., Ltd., the company targets mid-to-high-end consumers in the luxury jewelry market, emphasizing scene-style jewelry, quality assurance initiatives like the Nine Measures for Qianzujin, and sustainability efforts. Recent developments include a strategic partnership with the Natural Diamond Council in 2024; the launch of the Fall Oriental Blue and White collection and National Treasure Splendid Orient collection in September and December 2024, respectively; expansion to over 5,100 stores; awards such as the Annual Organizational Talent Empowerment Benchmark and 2024 Omni-Channel Growth Brand Breakthrough; the acquisition of wedding ring brand BLOVE in 2021 and German luxury audio brand MBL in 2025; new self-operated store openings in 2025; and the introduction of the Chow Tai Sheng Classic sub-brand in 2022.