- CEO
- Eliyahou Lavi
- Full Time Employees
- 221
- Sector
- Distribution services
- Industry
- Electronics distributors
- Address
- 7 Gazit St Petach Tikva HM Israel 4927987
- IPO Date
- Jan 7, 2001
- Business
- Suny Cellular Communication Ltd engages in the import, marketing, and distribution of cellular phones, accessories, and storage devices primarily in Israel. The company offers Samsung-branded mobile handsets, tablets, speakers, covers, wearable accessories, electronic spare parts, and telecommunications equipment; provides technical support, repair, and maintenance services for mobile end equipment including cellphones, tablet computers, and related components; and sells products through Samsung brand stores, retail chains, distributors, mobile operators, private shops, online commerce, and direct business sales. Founded in 1971 and headquartered in Petah Tikva, Israel, Suny Cellular operates with approximately 219 employees, targeting individual consumers and business customers in the consumer electronics retail sector. In recent developments, the company reports strong financial performance with trailing twelve-month revenue of approximately ILS 987-994 million and net income of ILS 40 million as of late 2025, reflecting revenue growth of over 23% in 2024; it continues routine earnings releases, including third-quarter 2025 results in November 2025, amid a stable operational focus without major announced acquisitions, partnerships, or strategic shifts in the past 1-2 years. Formerly known as Scailex Corporation Ltd until November 2016 and Scitex Corporation Ltd prior to 2005, Suny Cellular maintains its position as a key Samsung distributor in Israel with no reported parent company or significant subsidiaries.