- CEO
- Hsi-I Chiang
- Full Time Employees
- 250
- Sector
- Consumer services
- Industry
- Restaurants
- Address
- No. 77, Xinhu 1st Rd George Town Cayman Islands KY1-1111
- IPO Date
- Dec 23, 2014
- Business
- Yummy Town (Cayman) Holdings Corporation is an investment holding company primarily engaged in the food and beverage industry, operating chain restaurants and franchising brands that offer leisure teas, beverages, snacks, light meals, desserts, cakes, and related raw materials; its core brands include Real Brew Tea (RBT), Happy Lemon, RBT Tea Cafe, Tea Opal, Hippo Bobatea, Alma, Tai Quan Trading, and The Spiceland, with Happy Lemon serving as the flagship boba tea chain featuring lemon series, rock salt series, milk tea series, fruit teas, and egg waffles. The company conducts its catering operations and collects franchise fees and royalties through two main segments: Catering and Trade; it targets young consumers via direct stores, franchises, and regional licensing, with a global footprint spanning Mainland China, Taiwan, Hong Kong, Japan, the Philippines, South Korea, the United States, the United Kingdom, Australia, the Middle East, and other regions. Founded in 2009 and headquartered in Shanghai, China, Yummy Town (Cayman) Holdings Corporation, listed on the Taipei Exchange under ticker 2726, employs 195 staff and focuses on digital management, supply chain enhancements, and membership systems to drive OMO new retail models. In recent developments, the company has accelerated Happy Lemon's expansion in the US market, where it now accounts for over 35% of group revenue with many stores achieving monthly sales exceeding $70,000 and double-digit same-store growth; it shifted Mainland China operations to a licensing model with local agents to cut costs and sustain brand presence while collecting fees; and it plans increased investments in US food partnerships, global supply chains, and catering alliances for overseas growth.